Target - 5 million monthly user base in the first year.

Total traffic scope - 16 million monthly.

Competition - 45-60 KD for most of our target keywords.

0 to 7 million+ visitors in the first year

Started this project in 2021 December after almost a 2 year career break. As I realised while scaling Videoder the potential SEO has, I decided to start an indie hacking business with a small team in the end of 2021. In the era of quick results and performance and influencer marketing being the primary marketing toolkit it wasn’t obvious to still stick to SEO. But the major reason that I stuck to SEO was that unlike other digital marketing channels

SEO creates long-term assets in form of your website
Creates a long-term sustainable marketing channel for your brand which caters to an audience that’s already searching for you whereas in other channels you create awareness and then buy intention by showing ads.

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First 3 months (Jan-Mar) (Content and 2 niche relevant high authority links)

For the first 2-3 months we only concentrated on choosing low-hanging keywords in the niche and creating a bunch of content. Also, we focused on getting 1-2 high quality links from ‘Niche-Relevant sites’. In February, as soon as we got our first major backlink we started raking on page 1 and held positions 8-12 and got to around a 100k monthly traffic.

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Next 3 months (April to July) (Experimented with forum/directory/buying links from blog sellers)

Till July 2022, the traffic didn’t increase at the pace we wanted to as we experimented a little this time with link building. We wanted to also try few methods and see the results they give. We tried taking forum links, directory links, links from dummy websites with great DR but no traffic specifically designed for selling links. Nothing really worked. Our traffic and positions remained stuck. Our DR remained around 31.

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Next 3 months (August to October) (Got 3 high authority links, great DR and good traffic, not exactly niche-relevant)

In this phase we saw sudden bumps of traffic because 2 of our SERP competitors products weren’t working. So you can ignore the sudden jumps you can see in the screenshot below but because of the high quality links we jumped up our serp positions from 9-12 to 6-9. Our DR went up to 54 and our traffic went up to almost 700k monthly.

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December to February - The game changer period. Got 4-5, average to high quality, ‘NICHE-RELEVANT’ links!

In the months of December and early January we got few link partnerships with sites which were relevant to our niche. These weren’t necessarily 60+ DR sites. They ranged between 40-70 DR but all of them were relevant to our niche. This worked wonders for us. Our DR only went up to 59 because after a point the DR hike is not linear and even high DR sites won’t give you that much hike in DR. But we gained positions 1-3 for most of our target keywords, our traffic went up to almost 8 million monthly. 🎉

Key takeaways:

Keep trying different experiments even if most of them don’t work. Sidelining all the techniques that don’t work is also a successful experiment ✅
Niche-relevant link building ftw. This particular website was a tool website and wasn’t that content-focused. We had to make it top by effective and clean link-building. We experimented with so many techniques and realised nothing like finding sites in your niche and partnering with them.
All kind of black-hat activities in link building are redundant and useless at this point of time. It’s waste of time. Google is way smarter than your black-hat hacks.
You can also enter a competitive market and take it by storm with a very clean and direct approach.
Partnerships over everything else. They go a long way.

We get you on page one • Let’s get some organic traffic • Leverage the search • Build a sustainable marketing channel for your website • Paid marketing is expensive •

• SEO,OOO,OOO • Programmatic SEO is the game changer • Niche-relevant link building is the only form of building authority • White-hat af

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MADE WITH LOVE IN INDIA